The Wobbly Brewery was established by a former welder who helped manufacture brewery equipment. Now operating from a state of the art brewery in Hereford, the company brews award-winning ales and fruit ciders, catering to sophisticated tastes and the craft ale enthusiast. Initially, the Brewery only sold online but they have recently launched their products in stores.
As their products were previously only available through the post as individual cans or in casks, the Brewery needed to develop new Retail Ready Packaging (RRP) to hold 10 cans of Wobbly Wabbit Pale Ale.
The design needed to co-ordinate with the look of the Wabbit can but, to reinforce brand identity, it also had to be flexible enough to adapt for other products in the range. At the same time the packaging had to be bold to ensure it stands out on shelf.
The Brewery was delighted with the finished 10-pack and we have since developed designs for their Amber and Gold ranges.
Weedon Group plant based packaging and displays