Case Study
In-store TheatreA Case Study for Fold Hill Foods
Customer Profile
Fold Hill Foods is a family-run business based in Boston in Lincolnshire. Fold Hill was originally a mixed farm with sheep and cattle, vegetables and cereals but in the late 1970s the rising price of oil for drying the crops after harvest prompted a change of direction. Today the farm covers 3,000 acres, employs over 150 local people and specialises in growing baby vegetables and cereal, and producing high quality dog and cat food.
The Problem
- Fold Hill Foods needed a Point of Sale display unit to drive sales of their dog biscuits.
- The stand had to be reminiscent of an old fashioned sweet cart which would co-ordinate with their existing packet designs, and it had to showcase various sizes of packets of dog biscuits.
- It also had to be capable of being moved easily around the store.
The Solution
- Attractive graphics, with the look of an olde worlde sweet shop.
- A pre-filled display unit with a robust structural design.
- Standing on a mini-pallet with wheels for easy movement.
- Designed as a mixed product display incorporating the full Laughing Dog range.
- Open display, making it easy for consumers to shop.
Additional Benefits
- The Weedon Group is the UK’s leading independent producer of Point of Sale display units.
- Because our structural designers and our graphic designers work closely together as a team, we were able to produce a stand that is both stunning visually and strong enough to withstand pre-loading and transportation, as well as being repeatedly moved around store.
Weedon Group plant based packaging and displays
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