Case Study

Smarty Instant Pop-up DisplaysA Case Study for Henkel

Customer Profile

Henkel is a large multi-national organisation with leading brands in three areas: adhesive technologies, beauty care and laundry & home care. Their products include brands such as Persil, Schwarzkopf and Loctite.

The Problem

  • Henkel was looking for new ways to streamline its in-store merchandising. It wanted to make implementation of its Point of Sale (POS) displays quicker and easier, thus reducing costs.
  • The stand had to be strong enough to carry a heavy product (60kg) – tubes of No More Nails adhesive.

The Solution

Smarty instant pop-up POS display unit!

  • Amazingly quick to assemble
  • Eye-catching
  • Extremely strong – suitable for heavy products

We ran a trial for Henkel – their response was that this was one of the best units they had ever used!

The Benefits

Smarty floor stand displays:

  • Go up automatically (typically in under 3 seconds), dramatically reducing in-store implementation times (and costs!) compared with traditional floor stand designs
  • Strong and able to withstand significant weight – ideal for heavy products including cakes and beverages
  • Perfect for retail operations where pre-filled displays are unsuitable

Weedon PSC – the right partner for the job

  • We manufacture the Smarty range of patented designs for instant pop-up POS display units. We offer both off-the-peg shelf and floor standing displays, as well as units made to order.
  • Smarty products also include promotional displays to communicate a brand message – miniature totem displays, cubes and dump bins, all manufactured to Smarty’s innovative patented specifications.
Plant Based Packaging

Weedon Group plant based packaging and displays

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