Popty Bakery is situated in Llanllechid on the outskirts of Bethesda in the Snowdonia National Park. A family-run business, Popty was founded in 1906 and has passed through the generations. Over the years, the company has grown from supplying residential customers direct into a wholesale supplier of shops and caterers across Wales.
Following market trends, the company has revised its product range to focus mainly on traditional Welsh Cakes and Bara Brith. These lines are now available throughout Wales and parts of England at various retail outlets including Aldi, Asda, Co-Op, Morrisons and Tesco.
Popty was planning to launch a new product called Snowdonia Shortbread in Tesco supermarkets and needed appropriate Retail Ready Packaging.
The company wanted to capitalise on the increased popularity that Snowdonia was enjoying as a result of the COVID travel restrictions and the growth in holidays at home. The Bakery therefore wanted the outer packaging to reflect the Welsh origins of its product and to stand out from competitors on shelves in-store.
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