Structural DesignA Case Study for Lidl’s Nuts and Pulses

Lidl have launched a new range of nuts and pulses sourced from two different suppliers.

• They needed Retail Ready Packaging (RRP) that was capable of flowing through these suppliers’ different supply chains and then on to Lidl stores. Each supplier has individual shipping and printing requirements.
• The products are very heavy but, during transit, they need to be stacked in volume on euro pallets so the packaging needed to be very strong.
• With only two months before the launch of the range in-store, there was limited time to develop a suitable design and produce the RRP.

• Clever design and innovative cardboard engineering made the packaging strong.
• We used the same design but different board grades for each supplier – one suitable for litho-printing, the other for flexo-printing.

• Our choice of board grades provided excellent print quality for both suppliers.
• The design performed well in transit and in-store.

• Our team of innovative structural designers can solve even the most challenging packaging problem.
• Our designers have specialist knowledge of the different types of corrugated board, its characteristics and performance.
• We work closely with our customers and understand what they want to achieve.
• In-house testing facility to check our packaging designs do indeed perform as intended.
• Our own corrugator, producing corrugated board in-house, for the flexibility to provide fast turn-round of orders.